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Microsoft exec says Xbox One preorders have been ‘through the roof’

Xbox One Preorders

Microsoft ruffled a lot of features earlier this year when it unveiled the next-generation Xbox One and revealed several controversial new policies. It has since backtracked on all of the major pain points, however, and Xbox One sales are now projected by some to crush sales of Sony’s rival console, the PlayStation 4. While no one outside of Microsoft and its retail partners know any hard numbers for the time being, early signs have clearly been positive and now Microsoft’s Chief of Staff for Devices and Studios Group Aaron Greenberg stated on Twitter that Xbox One preorders from GameStop have been “through the roof.” Demand was so heavy according to Greenberg that GameStop had to stop taking preorders some time ago, though he suggested that preorder availability might return at some point in the future.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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