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WSJ: AT&T to offer incentives for lower data use

Updated Dec 19th, 2018 6:30PM EST

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The internet has been raging against AT&T since early last week when CEO Ralph de la Vega suggested that AT&T may implement some type of tiered data plan structure to combat the 3% of its smartphone users chewing up 40% of its data. Today, the Wall Street Journal is reporting that AT&T is considering offering bribes, nay, incentives for smartphone owners who use less data than the company thinks is acceptable. How much is acceptable? Details have yet to emerge, but let us not kid ourselves, the “smartphone users” de la Vega and company are trying to rein in are YouTube uploading, Qik streaming, podcast downloading, data sleighing iPhone users who are using their device to its fullest potential. We’re pretty confident that old Ralph is talking about us, so BGR readers take a bow. We’ll be sure to stay on top of this one as it develops. In the mean time, we would be interested to know what AT&T would have to offer you to curb your data usage.