It’s safe to say that Windows Phone has been a massive disappointment this year. Despite being a strong overall platform, it still hasn’t gained any traction and Microsoft hasn’t released any flagship hardware for the device so far on par with 2013’s Lumia 1020 or Lumia 1520. Business Insider reports, however, that Microsoft isn’t too concerned about its mobile operating system despite the fact that most third-party data suggests that its market share has either stagnated or even decline this year.
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At the moment, Microsoft is working on making it much easier for developers to create apps that work across both Windows and Windows Phone. This is important because even though Windows Phone doesn’t exactly have a thriving developer community, Windows still does — after all, it is still the dominant desktop platform in the world.
So the theory is that once Microsoft makes it that much easier to make Windows Phone apps, its current Windows developer base will jump on board.
“I want to be sure we have very popular applications as well as the fabric behind these applications,” Microsoft CEO Satya Nadella told Business Insider. “Once we have that, we are working to make Windows a device family across all screen sizes.”
So it sounds like Microsoft isn’t too worried about Windows Phone in the short term. The real test will come when Windows starts working the same way across multiple devices and more developers presumably come on board.
