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Windows Gurus Set to Invade an Electronics Retailer Near You

We have to wonder if the culmination of Microsoft’s $300mm marketing endeavor will be a battle royale on Monday Night Raw or Pay Per View. Windows Gurus vs. Mac Geniuses in a cage match to the death. Not only would we totally be willing to buy that event on PPV, we guarantee that everyone on the BGR team will pick up a shiny new Vista PC if the Windows Gurus get out alive. Let’s get it on! In the meantime, the Gurus have a slightly different task at hand that likely requires a bit less training and a bit more sweating. According to Reuters, Microsoft will be setting up camp in hundreds of Best Buy and Circuit City locations around the country. Their mission: Educate the masses and show potential customers the many benefits of Vista. Brilliant! Think about how economical this plan is compared to Apple’s scheme. Apple has to plant dedicated Geniuses in each and every Apple store it runs. Microsoft on the other hand, can double its return by having each Guru team run back and forth across the highway to cover Best Buy and Circuit City in one fell swoop. Who’s the genius now, Stevo?

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.