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Walmart puts a clever spin on Cyber Monday sales with hot Evening Edition deals

Updated Dec 2nd, 2014 7:04AM EST

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Walmart has announced a special sales event for Cyber Monday, “the industry-first Cyber Monday ‘Evening Edition’ deals,” as well as a special Cyber Monday deal that will bring consumers savings of up to 90%. These Evening Edition sales have been created for “working Americans and Millennial shoppers,” Walmart said in the announcement.

FROM EARLIER: Here is everything on sale at Walmart for Cyber Monday

“According to a recent survey of Walmart customers, nearly 1 in 5 don’t plan to shop Cyber Monday until the evening. And more than 40% of these customers say it’s because they have to plan around work schedules,” the company said. “One in three Millennials plan to start their Cyber Monday shopping in the evening based on their work schedules or social obligations. And last year, 34% of women said they shopped Cyber Monday after 5 p.m. versus just 26% of men.”

Cyber Monday starts on Monday morning on — see more details about Walmart’s special Cyber Monday deals at this link — and the Evening Edition deals will include the following hot items:

  • $998 55-inch Samsung 4K Ultra LED HDTV ($500 off) available online only
  • $449 PlayStation 4 Lego Batman and Little Big Planet console bundle with choice of extra game and controller ($189 off) available online only
  • $9.99 Straight Talk Moto E with no annual contract (90% off and Walmart exclusive)

Additionally, Walmart said that it broke its online records on Thanksgiving Day, with more than 500 million page views and the highest online sales day ever second only to Cyber Monday 2013. Furthermore, mobile devices drove more than 70% of traffic on Thanksgiving.

Walmart’s Evening Edition event announcement press release follows below.

MORE BLACK FRIDAY DEALS: Visit our huge Black Friday 2014 hub!

Cyber Monday “Evening Edition:” For Working Americans and Millennial Shoppers

· According to a recent survey of Walmart customers, nearly 1 in 5 don’t plan to shop Cyber Monday until the evening. And more than 40% of these customers say it’s because they have to plan around work schedules.

· 1 in 3 Millennials plan to start their Cyber Monday shopping in the evening based on their work schedules or social obligations.

· And last year, 34% of women said they shopped Cyber Monday after 5 p.m. versus just 26% of men.

These deals and up to 500 Cyber specials will be available sometime in the early evening, so customers are encouraged to visit the website often. Nearly 50% of customers surveyed plan to check the same websites at least every few hours on Cyber Monday, and 20% said they’ll check back at least once an hour.

Cyber Week Starts Tomorrow
Our biggest assortment for Cyber Week will feature 500 new online deals every day through Friday, Dec. 5, with savings up to 50% and free shipping on millions of items to your door or to a store. Some incredible deals include:
LG 49” LED HDTV for $398 ($200 savings)
Fisher Price Little People Musical Preschool for $22 ($7.97 savings)

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.