The second calendar quarter marked the first in which BlackBerry’s debut BlackBerry 10 smartphone, the Z10, was on store shelves for the entire quarter. It was also the launch quarter of the vendor’s new BlackBerry Q10, its first next-generation handset with a full QWERTY keyboard. But during the second quarter, new data from market research firm Kantar Worldpanel suggests that BlackBerry’s U.S. market share tumbled to just 1.1% from 4% in the same quarter last year. Meanwhile, the firm says Apple’s share of U.S. smartphone sales grew to 42.5% from 39.2% in the same quarter last year despite the fact that no new iPhone has launched since last September, and Android’s share of smartphone sales fell to 51.5% from 52.6% in Q2 2012.
BlackBerry’s U.S. market share plummets to just 1% in Q2 despite Z10, Q10 push
Updated Dec 19th, 2018 8:42PM EST
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Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
