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Upcoming 14-inch MacBook Air may help Apple’s position in China

Apple is said to currently be considering the launch of a new MacBook Air notebook PC with a 14-inch display. Citing unnamed sources within Apple’s supply chain, DigiTimes on Wednesday reported that Apple is considering a 14-inch ultra-slim laptop computer to better address consumers in China, where 14-inch models have between 35% and 40% of the portable computer market. The site had previously reported that Apple is working on a 15-inch MacBook Air model, a claim that a number of other reports have mirrored. DigiTimes first reported that Apple will launch the 15-inch Air in the second quarter this year, but then issued a new report two weeks later stating that the 15-inch model was slated to launch in the first quarter of 2012 alongside new 11-inch and 13-inch MacBook Air models. It is unclear if DigiTimes is now suggesting that Apple will launch a 14-inch model in China and a 15-inch model for the rest of the world, or if the company is considering replacing the previously-rumored 15-inch model with a slightly smaller laptop.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.