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iPhone 6s: Tim Cook explains why you should be excited for 3D Touch

Published Sep 15th, 2015 4:32PM EDT
Tim Cook Interview iPhone 6s 3D Touch
Image: Apple

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Think the iPhone 6s is just a boring upgrade to the iPhone 6? Apple CEO Tim Cook thinks you couldn’t be more mistaken. In an interview with BuzzFeed, Cook goes into detail about why we should be excited about the 3D Touch feature that he says is the biggest addition to the iPhone this year.

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“I personally think 3D Touch is a game changer,” Cook tells BuzzFeed. “I find that my efficiency is way up with 3D touch, because I can go through so many emails so quickly. It really does cut out a number of navigational steps to get where you’re going.”

3D Touch, which is basically a renamed version of the Force Touch technology that Apple debuted earlier this year with the Apple Watch and the 2015 MacBook, lets you execute different commands on your device depending on how hard you press on the display. Earlier leaks about 3D Touch indicated that it would give Apple’s own apps cool new features —  in Apple Maps, for example, you’ll be able to use 3D Touch on prospective destinations to automatically bring up turn-by-turn directions from your current location.

After watching a preview of Force Touch in the iPhone 6s, BuzzFeed remarked that the feature “threatens to upend the way we navigate through our phones, especially once third party developers begin implementing it in their applications.” We’ll have to wait until the new iPhone 6s comes out to be the judge of that, but for now it sounds promising.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.