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Watch live as Tag Heuer unveils its $1,500 Apple Watch competitor

Zach Epstein
November 9th, 2015 at 10:50 AM
Tag Heuer Smartwatch Event Live Stream

The Apple Watch almost instantly became the best-selling smart watch in the world when Apple launched it earlier this year, and it also set the bar for all future smartwatch offerings. So far, no other company has really risen to the challenge, though Samsung’s latest smartwatch is certainly a cut above anything the company had debuted prior to the Apple Watch release.

Now, however, we’re about to see what a luxury watchmaker can do with smartwatches as Tag Heuer is set to unveil its first-ever smartwatch during a press conference that begins shortly, and you can watch live streaming video from the event right here.

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For the time being, we know precious little about Tag’s first smartwatch. We know it will fall into the company’s Carrera line, we know it’ll run Android Wear, and we know it’ll be pricey, starting at $1,500. Beyond that, Tag Heuer’s luxury Android watch is still very much a mystery. Of course, all that changes at 11:00 a.m. EST / 8:00 a.m. PST, when Tag is set to finally take the wraps off of its new smartwatch.

Will it be a worthy Apple Watch competitor? Will it warrant its hefty price tag? Or will this just be another example of a luxury watchmaker failing to adapt to the new watch landscape? We’ll all know the answers to those questions and more shortly.

Live streaming video from Tag Heuer’s big event is embedded below for your viewing pleasure:

Post updated to reflect announced price.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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