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Tablet takeover: Pew study shows how tablets are changing consumer behavior [infographic]

Zach Epstein
October 25th, 2011 at 12:30 PM

Tablet adoption is exploding in the United States and a new study conducted by Pew Research Center shows that 11% of consumers in the U.S. now own tablets just 18 months after Apple redefined the category in March of 2010. According to Pew’s survey of 1,159 tablet owners in the U.S., 77% of them use their tablets daily — about 90 minutes per day on average — and 53% of tablet owners use their slates to read news each day. 67% of owners in the U.S. use their tablets for general web browsing, and other popular activities include sending and receiving email (54%), social networking (39%), gaming (30%), reading books (17%) and watching movies and videos (13%). A massive infographic highlighting key findings from Pew’s study follows below.

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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