T-Mobile CEO John Legere’s attempted populist revolt against the major wireless carriers has apparently sparked some consumer interest. In an interview with CNET, T-Mobile executive David Carey claims that “traffic was up in all of the stores he visited after the carrier made its switch [to ditching wireless contracts] late last month and announced the changes during a high-profile event in New York.” T-Mobile in March announced that it was abandoning contracts for its wireless plans and would give customers the option to either buy new smartphones at full price or to buy them for $99 up front followed by a series of $20 payments over the span of two years. Early estimates have shown that the carrier’s new plans could be big money savers for individual subscribers.
T-Mobile exec claims ‘UNcarrier’ initiative has led to surge in interest
Published Apr 9th, 2013 4:24PM EDT
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
