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Stevie’s not sick, he just wants to do his own thing

Updated Dec 19th, 2018 6:10PM EST

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Yesterday Apple threw the world a curveball by announcing this would be its last year at Macworld, and Señor Jobs would not be making his standard keynote speech. Speculation immediately ensued, obviously, as the announcement offered nothing in the way of an explanation. Jobs’ health, longevity with the company and motives were all called into question and Apple refrained from issuing any further elaboration. The most likely of all the speculation however, can be found in a report from Jim Goldman of CNBC where he postulates that Apple’s move is in fact politically motivated. First addressing the rumors of health-related motivation, Goldman asserts:

I can tell you that sources inside the company tell me that Jobs’ decision was more about politics than his pancreas. Sources tell me that if Jobs for some reason was unable to perform any of his responsibilities as CEO because of health reasons, which would include the Macworld keynote, I should “rest assured that the board would let me know.”

He goes on to state, in essence, that Apple would simply rather do its own thing. Apple’s special events undoubtedly garner just as much attention from media as Macworld, so why wouldn’t the company keep 100% of the of the focus on itself? As for IDG, organizer of the annual Macworld event, this remains a massive body blow. Apple’s annual announcements account for a huge portion of the fanfare Macworld sees and Apple’s decision will likely affect the event tremendously. Regardless, Apple don’t need no stinking expos is Apple’s attitude and the fact of the matter is – it’s true.


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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.


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