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The Sprint-T-Mobile merger has been put on ice

Updated Mar 5th, 2014 4:40PM EST
BGR

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It figures: Just when we were starting to see one good reason for Sprint to acquire T-Mobile, the whole transaction has been put on ice. Bloomberg News reports that Deutsche Telekom CEO Timotheus Höttges doesn’t see any sale of T-Mobile to Sprint happening anytime soon, which seems to indicate that Sprint and DT have been unsuccessful in their efforts to win over U.S. regulators. This news comes just as Sprint chairman Masayoshi Son had started to go on a public relations charm offensive aimed at winning over a skeptical public about the potential benefits of a merger between the two carriers. If the two companies decide to put the merger on hold, it will be interesting to see whether Sprint adopts some of the more aggressive tactics that have helped T-Mobile win over lots of customers for the past few quarters.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.