Just four months after Sprint’s “One Up” program was introduced, the carrier has quietly killed the initiative. Introduced as a delayed response to T-Mobile’s Uncarrier 2.0 effort dubbed “Jump,” One Up allowed Sprint subscribers to upgrade their smartphones long before their contracts expired when trading in their current working handsets. Alongside the rollout of its new “Framily” plans last week, however, Sprint quietly killed its One Up program. The carrier has yet to discuss exactly why One Up was killed so quickly, but the new Framily plans with unlimited data include a similar option where subscribers can upgrade their smartphones once per year.
Sprint gives up on chasing T-Mobile’s Uncarrier 2.0 plan after just four months
Published Jan 13th, 2014 8:35AM EST
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Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
