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Thank you, Sony: There are finally smart glasses that are even dorkier than Google Glass

Published Feb 18th, 2015 6:15PM EST
BGR

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Google Glass, as we know it, is dead. The $1,500 connected eyewear was a bust for a laundry list of reasons, not the least of which was the fact that wearing the device looks absolutely ridiculous. As it turns out, however, there are even worse designs for smart glasses, and it looks like Sony is on a mission to prove it.

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I initially had no plans to cover Sony’s “SmartEyeglass,” which were unveiled earlier this week. Like Google Glass, these Sony glasses are an early edition that isn’t quite meant for mass consumption.

Then… I watched Sony’s promotional video.

Google Glass puts a small screen in front of one eye that displays various content as you call upon it. Sony’s glasses go all in, however, with transparent displays in both lenses. The result is an interface that couldn’t possibly be more intrusive, at least according to the video.

And then, we get to the design, which is nearly enough to leave me speechless.

The glasses themselves are hideous, and then there’s a cable dangling off them that leads to a control box, which you are then expected to fasten to your clothing somewhere. This way you can quickly and easily clear the display before you trip over a bench while walking down the street because someone texted you and the notification obstructed your view.

The promo video is embedded below. Make sure you buckle up before clicking play.

https://www.youtube.com/watch?v=Bx7O_h09HKA

Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.