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Want to save money on your cell phone bill? Dump your carrier

Published Dec 4th, 2013 12:25PM EST
Save Money On Cell Phone Service

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You don’t have to pay nearly as much as you’re likely paying now for cell phone service. Increasingly, cheaper cell phone plans are available through what are called “mobile virtual network operators,” or MVNOs. These MVNOs rent space from the major networks instead of building their own. MVNOs are increasingly popular; there are now more than 120 MVNOs with a combined 30 million customers. An example of just one company that is making real headway: Consumer Cellular, an MVNO that uses AT&T’s network, has increased its customer base from 400,000 to 1.3 million over the past four years.

MVNOs can save users a lot of money. One person interviewed by The Wall Street Journal said that switching to Republic Wireless, an MVNO on Sprint, dropped his cellular bill from $90 to $25.

A typical plan offered by AT&T includes 2GB of data and unlimited texts and calling for $95 per month. With Consumer Cellular, a plan that includes 500 minutes, 15,000 texts, and 2GB of data costs $50 per month. And for those who aren’t heavy phone users, more granular plans are often offered. For example, Consumer Cellular has a plan with 200 minutes, 500 texts, and 50MB of data for only $20 per month. FreedomPop, an MVNO on Sprint, provides 500MB of data, 500 texts, and 200 minutes for free. Ting, also on Sprint, offers tiered plans that adjust to usage. Someone who uses less than 100 minutes, 100 messages, and 100MB of data would pay $15 per month.

How are the MVNOs able to offer such cheap plans? In addition to avoiding having to build networks and retail stores, MVNOs typically do not subsidize their phones. For example, the Motorola Moto X, which the major carriers offer for $99, costs $565 on Ting. This upfront cost can be daunting to new customers, even if they would still save money in the long run.

Republic Wireless also saves money by using Wi-Fi to make phone calls and use data. When not on Wi-Fi, Republic Wireless transfers callers to Sprint’s network.

MVNOs have often been unable to carry the latest phones, but lately this has become less of a problem. For example, Ting offers the Moto X, the HTC One and the Samsung Galaxy S4 (but still not the iPhone). Consumer Cellular will begin offering the iPhone 5s and iPhone 5c on December 13th. In addition to the phones they sell directly, many MVNOs also offer Bring Your Own Device programs that let consumers switch carriers using their current phone, as long as it is compatible on the MVNOs network.