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Samsung aims to triple smartphone sales; 60 million units in 2011

Updated Dec 19th, 2018 6:59PM EST
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Following an interview on Tuesday with Samsung Mobile boss J. K. Shin, Korea Times reports big phones and bigger aspirations are set to from electronics giant Samsung in 2011. Shin told the Korean paper that Samsung will establish itself as a top mobile brand this year, and it’s swinging for the fences. Samsung projects smartphone sales in 2011 to triple last year’s totals, skyrocketing from 20 million to 60 million units. “I think we did better than our previous goal of selling 270 million mobile phones in 2010. The 20 million smartphones sold gives us a foundation to build on in the premium segment too,” Shin told Korea Times. “Our plan for this year is to sell 60 million smartphones and cement ourselves as a global top-tier brand in this segment.” Shin said last week that Samsung plans to introduce several new smartphone and tablet models next month at Mobile World Congress.

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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.