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Rumored 'iTunes Replay' service won't launch soon according to report

Apple’s upcoming “iTunes Replay” service is indeed in the works, but the company has yet to sign “cloud agreements” with at least four of the top-six film studios in Hollywood that are necessary in order to launch the service, CNET News reports. As such, the site calls earlier reports that suggested an imminent launch premature. Apple is reportedly working on a service that will allow iTunes users to stream and re-download movies purchased through iTunes. Such a service would require Apple to sign new licensing agreements with motion picture studios in order to secure the appropriate rights that would allow Apple to serve content from the cloud and to multiple devices. According to CNET News, negotiations for these rights could “drag on for months.” The report also mentions a possible hurdle for Apple: HBO. HBO has agreements in place that grant it exclusive digital distribution rights to new movies from three of the six major film studios — 20th Century Fox, Universal and Warner Bros. — for a certain period of time. HBO’s deals have caused problems for streaming services in the past, and it looks like Apple could be the latest victim.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.