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Apple rumored to be prepping imminent 'iTunes Replay' launch

Apple is preparing to launch a new service that will allow iTunes users to re-download previously purchased music, movies and TV shows for free, AppAdvice reports. The service may also support some streaming functionality according to the report, though such functionality may be limited. In the past, iTunes users who lose content from their libraries were forced to either purchase the content again or essentially beg and plead with Apple customer service until they agreed to assist with free content restoration. This ridiculous practice is now in the process of coming to an end. AppAdvice claims to have confirmed the imminent launch of the iTunes Reply service with multiple sources, and such an offering has rumored to have been in the works from Apple for quite some time. According to the report, we can expect iTunes Replay to “go public in the coming weeks.”

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.