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PlayStation 4 pricing will reportedly top $400

PlayStation 4 Price Rumor

Sony’s (SNE) next-generation PlayStation 4 console is set to be unveiled during a press conference on February 20th and while pricing details are not expected at the event, a new report claims to shed light on the upcoming console’s cost. According to the Japanese paper The Asahi Shimbun, Sony’s new console may cost more than 40,000 yen, or $426 USD, when it launches ahead of the holidays this year. Pricing may vary by region, and an earlier report suggested that the next-generation Sony console will cost between $350 and $400. The PlayStation 3 was priced at $599 when it launched seven years ago in 2006.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.