No, we’re not exactly out of the water just yet but growth in any market these days is definitely a diamond in the rough. The NPD Group released its February numbers yesterday and with both Apple and Microsoft still spending major ad dollars, PC and Mac computers saw remarkably different results. PC units sales jumped 22 percent year over year in February and revenue crept up 1.4 percent. In stark contrast, Mac unit sales were down a steep 16.7 percent and revenue dropped off a cliff, down 23.3 percent — this the month after Apple refreshed its laptop lineup, by the way. Ouch. Did Microsoft’s retaliatory “I’m a PC” ad campaign provide OEMs the adrenaline shot Microsoft was hoping for? Maybe. The simplest explanation is most often the correct explanation however, and February’s numbers likely boil down to dollars and cents. The average selling price of a PC in February was $555 while the average price of admission for a shiny new Mac was a whopping $1,500. In other words you can almost score three new PCs for the price of a Mac. Amidst a recession, the numbers speak for themselves.
PC sales jump in February as Mac continues to decline
Updated Dec 19th, 2018 6:16PM EST
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Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
