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NOOK subscribers get access to The New York Times’ digital content, too

April 6th, 2011 at 1:21 AM

Late last month, Amazon announced that customers subscribed to The New York Times via its eReader would qualify for a free digital subscription to the paper’s website. Not to be outdone, Barnes & Noble today announced that users subscribed to The Times via the NOOK Newsstand will also have full access to the  publication’s web content, too. The famed paper made waves on March 17th when it announced that it was moving to a pay wall model for its website. Users are allowed to read twenty NYT articles each month before they bump into the new toll booth and are required to pay for access. While the publication noted that those subscribed to its traditional home delivery service would be given full-access to all online content, it was not made clear how those digesting the Times via eReaders would be affected. The full press release is after the break.

Subscribers to The New York Times on NOOK™ by Barnes & Noble to Receive Free Access to

Customers Enjoy Digital Edition of Newspaper on NOOK Devices, Plus Online News, Opinion, Videos and More

NEW YORK–(BUSINESS WIRE)–Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced that all subscribers to The New York Times through NOOK Newsstand™ will also enjoy access to the website. Barnes & Noble customers can already enjoy their digital subscription to The New York Times, reading the daily e-edition content on NOOK Color™ Reader’s Tablet, NOOK™ and NOOK Wi-Fi® eReaders. Coming soon, NOOK subscribers to The New York Times will also be able to access, The Times’s award-winning website, including timely news updates, opinion, blogs, video, interactive graphics and more, at no additional cost.

“We are excited to expand our long-standing relationship with The New York Times to provide NOOK customers with online access to even more great content any time,” said Jonathan Shar, Vice President and General Manager of digital newsstand at Barnes & Noble. “Our customers already enjoy access to one of the leading NOOK Newspapers™ on their favorite NOOK device, and we believe they’ll appreciate the easy access to all of the wonderful online content available at at no extra cost.”

The New York Times continues to be one of the bestselling NOOK Newspapers and, as with other digital periodicals, is available for a risk-free, 14 day free trial for all customers.

“The Times’s digital subscription plan was designed to offer access to our high-quality journalism across a variety of platforms,” said Yasmin Namini, senior vice president, marketing and circulation, and general manager, reader applications, The New York Times Media Group. “We are pleased be able to offer online access to as part of the subscription experience for our loyal readers on NOOK devices.”

Barnes & Noble customers with current subscriptions to The New York Times through NOOK Newsstand™ will be notified via email in the coming weeks with more information on how to enjoy free access to

For more information and to order The New York Times for NOOK, visit or visit any of NOOK Boutique or display in one of Barnes & Noble’s more than 700 bookstores ( to learn more.

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