It’s safe to say that Nintendo has made some mistakes with the Wii U over the last year. GamesIndustry reports that Nintendo is still selling its newest console at a loss nearly nine months after its launch. The company said last year that it would be selling the Wii U at a loss only initially and that increased manufacturing efficiencies and lower component prices would shortly make the console profitable. That Nintendo still hasn’t managed to turn any profit from Wii U sales is especially discouraging because the console’s sales have been disastrously low so far this year and they have little hope of getting better now that Sony and Microsoft are both gearing up to launch their own next-generation consoles by the end of the year.
Nintendo is still losing money on every Wii U it sells
Published Aug 8th, 2013 7:30PM EDT
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
