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Netflix over 10 times bigger than iTunes rental service, says Gleacher analyst

Updated Dec 19th, 2018 6:58PM EST

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Gleacher & Company analyst Brain Marshall claims that Apple’s digital video rental service available through iTunes is less than one tenth the size of Netflix’s rental business. Netflix, according to Marshall’s note on Wednesday, serves over 5 million daily rentals while Apple sells only about 475,000 rentals through iTunes each day. Apple has apparently not yet been able to translate strong Apple TV sales into significant revenue. Marshall believes that approximately 90% of Apple’s daily iTunes TV purchases are 99¢ rentals. He also believes rentals, which average $2.99, make up approximately 75% of movie viewings bought through iTunes. Apple’s revenue from iTunes rentals is estimated at approximately $60 million per quarter, however, while Netflix reported $553 million in revenue in the third quarter of 2010.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.