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Netflix is about to do the one thing movie studios dread

Netflix Crouching Tiger 2

Netflix isn’t content to simply make great original TV series, as it looks like the company also wants to make its own feature films. What’s more interesting about Netflix’s approach to movie releases is that the company is apparently planning a special launch for its first movie – and probably all future ones as well – making it available simultaneously both via Netflix and in cinemas, as BGR sister site Deadline reports.

Netflix has partnered with The Weinstein Company for Crouching Tiger, Hidden Dragon: The Green Legend, a sequel to the 2000 martial arts movie that won the Oscar for Best Foreign Language Film. The movie will launch on Netflix and in IMAX theaters on August 28, 2015.

That’s certainly a bold move for the company, and something the major players in the business would not dream of doing just yet.

“Fans will have unprecedented choice in how they enjoy and amazing and memorable film that combines intense action and incredible beauty,” Netflix Chief Content Officer Ted Sarandos said. “We are honored to be working with Harvey Weinstein and a world-class team of creators to bring this epic story to people all over the world and to partner with IMAX, a brand that represents the highest quality of immersive entertainment, in the distribution of this film.”

“The moviegoing experience is evolving quickly and profoundly, and Netflix is unquestionably at the forefront of that movement. We are tremendously excited to be continuing our great relationship with Netflix and bringing to fans all over the world the latest chapter in this amazing and intriguing story,” Harvey Weinstein added.

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises. Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.