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How Motorola came up with its beautiful Moto 360 design

Published Mar 19th, 2014 3:31PM EDT
Motorola Moto 360 Design

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Motorola’s Moto 360 is the best-looking smartwatch we’ve seen so far, as it’s ditched the boxy square frame used by watches such as the Galaxy Gear and the Pebble in favor of a more stylish and elegant round display. The Verge has scored an interview with Motorola design chief Jim Wicks, who said that he and his team weren’t satisfied with anything they created until they literally started thinking outside the box by building a round display.

“No matter how awesome you might think it is, if it’s square, everyone’s just kind of like ‘ehhh,'” Wicks told The Verge. “And you sit there and you think about making it a little bit thinner, or a little bit bigger, a little bit heavier — you work for all those things and you still get that kind of feeling. And then finally we realized we’re not going to break through that ceiling, even with our peers, if we can’t get out of the ‘eh’ zone.”

One of the more interesting insights given by Wicks in the interview is that Motorola designed the Moto 360 to be a watch first to help ease users into the idea of having a watch that they can also use to answer calls and check emails, among other things. This is why the Moto 360’s default home screen looks like a classic watch face that tells you the time and nothing else: Motorola didn’t want all the technology to get in the way of the watch’s most basic function.

The entire interview is terrific and worth reading by clicking the source link below.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.