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Motorola explains why it made the Moto 360 so sexy

Published Jul 10th, 2014 7:45AM EDT
Moto 360 Teaser Video

Motorola is lagging behind rivals when it comes to launching an Android Wear smartwatch. The Moto 360 may look a lot better than Samsung’s Gear Live and LG’s G Watch – these two devices can already be purchased in stores – but the device is not ready for those smartphone buyers eager to buy it. To remind potential customers the Moto 360 is coming later this summer, the company has put out a new teaser video on YouTube, explaining why it chose to make a smartwatch.

Motorola product lead Lior Ron says in the short video the smartphone maker was “really inspired by watches,” devices that were the most personal use of technology up until a decade ago, capable of offering users “self-expression on a wrist.”

Motorola chose the round watchface for the Moto 360 in order to create a balance between design and functionality and let users interact with this new smartwatch technology is an intuitive way. The circular design is also “super comfortable” and lets Motorola offer users access to a sizeable screen that can display more information. Finally, the “classical” round shape of the Moto 360 is what’s expected of a watch.

The short video teaser, complete with various Moto 360 appearances follows below.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises. Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.