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parent company MMC announced Friday the coming launch of its latest digital property, TVLine. The new website, which will focus on consumer TV news, is set to debut next month. Michael Ausiello is Editor-In-Chief and Founder of TVLine, and he joins MMC from his most recent roles as Columnist at Entertainment Weekly and Senior Writer at TV Guide. Matt Webb Mitovich will serve as Editor-At-Large. TVLine will be the most recent addition to MMC’s leading entertainment portfolio, which includes Deadline.com, led by Nikki Finke; HollywoodLife.com, led by Bonnie Fuller; and Movieline.com led by Charles Runnette. “We are very excited to launch the TVLine property,” MMC founder and CEO Jay Penske said in a statement. “To announce this addition to our portfolio, and with such a strong editorial leadership team, positions us perfectly to redefine the breaking news TV category. TVLine will perfectly complement our existing editorial teams and leading entertainment properties.”
MMC Announces January 2011 Launch Of TVLine.com
Los Angeles, December 9, 2010— MMC, the media and publishing company founded by Chairman & CEO Jay Penske announced today TVLine as the name of its new consumer TV focused property launching in early January 2011. Michael Ausiello is Editor-In-Chief and Founder of the new website, with Matt Webb Mitovich serving as Editor-At-Large. MMC also owns the entertainment properties Deadline.com led by Nikki Finke, HollywoodLife.com led by Bonnie Fuller, and Movieline.com led by Charles Runnette.
MMC also announced that HBO is on board as the exclusive advertiser for the first two weeks of TVLine’s much anticipated launch.
Prior to going live in January, at www.TVLine.com, TVLine will announce the hiring of additional reporters to complement Ausiello, Mitovich and Deadline’s Nellie Andreeva (who will contribute to the new site while continuing TV industry coverage at Deadline.com). The focus of the editorial team is to fulfill MMC’s goal of creating a premiere news destination that offers exceptional and judicious coverage of television’s most popular and talked about scripted programs as well as reality-TV heavyweights such as American Idol and Dancing With The Stars.
“We are very excited to launch the TVLine property” said Jay Penske, MMC’s founder and CEO. “To announce this addition to our portfolio, and with such a strong editorial leadership team, positions us perfectly to redefine the breaking news TV category. TVLine will perfectly complement our existing editorial teams and leading entertainment properties.”
“Spearheading the creation of TVLine is a fantastic opportunity for me” said Editor-In-Chief Michael Ausiello, whose years of news reporting experience include Entertainment Weekly and TV Guide. “I’m incredibly excited to bring my vision for this property to fruition.”
