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Millennial: Android usage doubled iOS in Q3, iPad king of tablets with 456% growth

Usage of Google’s mobile platform across the Millennial network doubled iOS in the third quarter according to new data just released by Millennial Media. After representing 54% of impressions served by the mobile ad network in August, Android finished strong to account for 56% of impressions in the September quarter. That figure doubled iOS in the No. 2 spot with 28% during the quarter, and it dwarfed RIM’s 13% share. Symbian accounted for just 1% of impressions and Microsoft’s Windows Mobile and Windows Phone platforms combined to also account for 1% of impressions. The iPad dominated tablets, having grown a whopping 456% between the third quarter in 2010 and this past quarter, and impressions across iOS grew 60% over the same period. Apple was the top manufacturer on Millennial’s network in the third quarter with a 23.09% share followed by Samsung (16.48%), HTC (15.5%), RIM (11.05%) and Motorola (10.7%). Apple’s iPhones were also the top handset line with a 12.55% share, more than double the No. 2 device line, LG’s Optimus phones, which accounted for 6.3% of impressions served. RIM’s BlackBerry Curve line was next with 4.7% followed by Motorola DROID phones with 4.35% and the HTC desire with 4.01%. Additional charts from Millennial’s third-quarter Mobile Mix report follow below.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.