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People don’t want a Microsoft tablet, former Dell CEO says

Updated Dec 19th, 2018 8:27PM EST

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Former Dell CEO Kevin Rollins doesn’t think Microsoft has a hit on its hands with the upcoming Microsoft Surface tablet set to launch later this year. The magnesium slate could be among the sleekest Window 8 tablets to hit the market in 2012, but Kevin Rollins thinks consumers are happy with existing options from Apple and Google’s Android partners. “I don’t know that customers are begging for a Microsoft-based system. They are very happy with Apple and very happy with Android,” Rollins told Bloomberg in an interview. “The one thing going for Microsoft is they do have a large corporate base.”

He continued, “It’ll just be a matter of whether a Windows 8 system is going to be that desirable by customers and employees in a new market where to a great extent employees are going to start buying their own tablet and that will be the device they use at work and at home. They might not have a choice. Microsoft may be locked out too.”

Microsoft unveiled its upcoming line of Surface tablets during a press conference this past Monday. The slate will ship running either Windows 8 Pro or Microsoft’s Metro-only Windows RT operating system, and pricing is not yet available.

[Via Business Insider]


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.