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Microsoft launches no holds barred anti-Google campaign [video]

“What happens when the world’s largest advertising business tries to sell productivity software on the side?” Microsoft asks users in its new Googlighting video. “Beware the Googlighting Stranger.” In response to what is undoubtedly increased pressure from Google’s cloud-based productivity suite, Microsoft has launched an all-out assault on Google and its cloud-based Google Apps product. According to Microsoft, Google’s productivity suite is a joke — a sad side project where Google moonlights in its downtime and uses unwitting corporations as guinea pigs — and businesses would be crazy to play Google’s game. “Google Apps is an ever-changing solution with experimental features that can increase complexity and the need for change management and training,” Microsoft wrote on its Why Microsoft site. “When your business needs help, Google Apps support falls short of delivering the kind and level of support you demand.” So what exactly does your business need to thrive? Microsoft is glad you asked: “Your organization has diverse needs. With Microsoft, you can deliver the right set of tools for the right users—all with appropriate layers of security and compliance technologies.” Microsoft’s no holds barred anti-Google Apps video follows below.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.