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How Microsoft will fight its way back to the top of the industry

Published Feb 10th, 2015 9:15PM EST
Microsoft Bright Future
Image: Microsoft

Over the past several years, perhaps even longer, it’s been far easier to poke and prod at Microsoft’s mistakes than it has been to celebrate its successes. Those successes have seemingly been few and far between, but were mostly just overshadowed by the catastrophe that was Windows 8.

But it’s a new year, Microsoft has a new CEO and the path forward has suddenly taken shape.

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There are plenty of development to keep track of, but James Kendrick wrote a great article for ZDNet summarizing the three reasons that Microsoft is going to be a force in the technology industry this year.

First: Microsoft’s newfound speed. The company is moving faster than it has in years, with regular product releases in multiple consumer markets, constant updates to its current (and soon-to-be-released) software and a range of services that exist across all of its products.

Microsoft has also improved dramatically at addressing the concerns of its users, perhaps most notably with Windows 10. Windows 10 is everything that Windows 8 should and could have been. The Start menu has returned, the desktop looks refreshingly familiar and the feature set is far more impressive, even months before launch.

Last but not least, Microsoft has seen the light of the mobile world. Not only is Windows 10 coming to mobile alongside the desktop release, but Office apps are beginning to crop up on every conceivable mobile platform.

The Microsoft of 2015 is one to watch out for. Be sure to check out the rest of Kendrick’s article for more on the subject.

Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.