Microsoft wasn’t a big fan of Apple’s “I’m a Mac” campaign a few years ago, but the world’s largest software company seems to enjoy putting the shoe on the other foot. Following three other ads that pitted Apple’s iPad against tablets running its Windows 8 and Windows RT software, Microsoft has now issued a new ad along the same lines. In this fourth spot, two baseball scouts compete to sign a young pitcher. The scout with the Window 8 tablet video conferences with his boss while launching and navigating other apps on the same screen, while the scout with an iPad struggles to switch back and forth between apps to answer questions from his boss. Guess which scout nabs the promising young prospect? The ad concludes with an apropos pun: “Do two things at once without dropping the ball.” The full video is embedded below.
Video: Microsoft slams iPad yet again in new ad
Published Jul 10th, 2013 1:35PM EDT
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Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
