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Director responsible for Apple’s awful ‘Genius’ ads quits agency

Updated 4 years ago
Published Aug 25th, 2012 2:45PM EDT

Apple’s (AAPL) success is attributable to a number of things, and the $1 billion the company spends annually promoting its wares certainly plays a significant role. Its most recent round of Mac commercials was universally panned, however, with one widely respected industry executive going as far as to say the public’s “gagging response” to the ads was well deserved. The ads were pulled after their first week on air during the Olympics and now Advertising Age reports that Scott Trattner, the executive creative director behind the commercials, has left his job at TBWA/Media Arts Lab and moved to a new agency. Trattner would not confirm that the Genius ads had anything to do with his departure from TBWA.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.