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Director responsible for Apple’s awful ‘Genius’ ads quits agency

Apple’s (AAPL) success is attributable to a number of things, and the $1 billion the company spends annually promoting its wares certainly plays a significant role. Its most recent round of Mac commercials was universally panned, however, with one widely respected industry executive going as far as to say the public’s “gagging response” to the ads was well deserved. The ads were pulled after their first week on air during the Olympics and now Advertising Age reports that Scott Trattner, the executive creative director behind the commercials, has left his job at TBWA/Media Arts Lab and moved to a new agency. Trattner would not confirm that the Genius ads had anything to do with his departure from TBWA.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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