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Labor Day sale pricing hints at slow sell-through for RIM’s top PlayBook tablet

Updated 4 years ago
Published Sep 2nd, 2011 10:01AM EDT
BGR

Retail giant Best Buy is currently offering Research In Motion’s BlackBerry PlayBook tablet at a discount for Labor Day. For a limited time, RIM’s tablet can be had for as little as $449.99 for the 16GB model, a $50 discount. The 32GB and 64GB PlayBook models are both priced at $549.99, affording a $50 discount on the former and a $150 discount on the latter. The steeper discount on RIM’s high-end PlayBook may indicate that Best Buy is having trouble offloading the pricey tablet, which normally retails for $700. RIM announced on its earnings call in June that it had shipped 500,000 PlayBook tablets during the slate’s first partial quarter of availability. Since then, reports have been mixed; while many analysts have said RIM’s tablet is not selling well to end users, a major Australian retailer has gone on record with claims of “fantastic” PlayBook sales. Best Buy confirmed to BGR via email that its sale on BlackBerry PlayBook tablets will run through Labor Day, September 5th.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.