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BlackBerry PlayBook sales revealed: 500,000 units in Q1

RIM on Thursday finally shed some light on BlackBerry PlayBook sales to date. Shipments to sales channels totalled 500,000 units in the first quarter, in line with the high end of analyst expectations. Analyst expectations ranged from 200,000 to 500,000 units — earlier this morning, RBC Capital Markets Managing Director Mike Abramsky said his firm expected PlayBook shipments to total 450,000 to 500,000 units, with 200,000 in distribution channels and 250,000 to 300,000 having been sold to end users. RIM did not reveal how many tablets have been sold through to end users. To put RIM’s PlayBook shipments in perspective, Motorola shipped 250,000 XOOM tablets during its first two months of availability, and Samsung shipped over 1 million Galaxy Tab units in less than two months.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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