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BlackBerry PlayBook sales revealed: 500,000 units in Q1

Updated Dec 19th, 2018 7:18PM EST

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RIM on Thursday finally shed some light on BlackBerry PlayBook sales to date. Shipments to sales channels totalled 500,000 units in the first quarter, in line with the high end of analyst expectations. Analyst expectations ranged from 200,000 to 500,000 units — earlier this morning, RBC Capital Markets Managing Director Mike Abramsky said his firm expected PlayBook shipments to total 450,000 to 500,000 units, with 200,000 in distribution channels and 250,000 to 300,000 having been sold to end users. RIM did not reveal how many tablets have been sold through to end users. To put RIM’s PlayBook shipments in perspective, Motorola shipped 250,000 XOOM tablets during its first two months of availability, and Samsung shipped over 1 million Galaxy Tab units in less than two months.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.