Amazon (AMZN) knows that not everyone wants to be bothered by advertisements as they get ready to relax with a cup of tea and a copy of Fifty Shades of Grey, so the company’s support team confirmed last week that users would be able to opt out of “Special Offers” on its new line of tablets. Later that day however, Amazon PR said this would not be the case and those who purchase a new tablet from Amazon will be stuck with ads forever. Potential buyers were none too happy with the news, of course, and a flurry of complaints has prompted the online retail giant to reconsider. “With Kindle Fire HD there will be a special offers opt-out option for $15,” Amazon said in a statement given to TechCrunch. “We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We’re happy to offer customers the choice.” Amazon’s new 7-inch Kindle Fire HD tablet will begin shipping this Friday and the 8.9-inch version will launch in November.
Amazon relents, agrees to ditch Kindle Fire ads for an extra fee
Updated Dec 19th, 2018 8:35PM EST
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Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
