The battle between BlackBerry and Microsoft for the No.3 spot in the smartphone platform war is showing no signs of slowing, but a new contender will soon come to market to challenge these struggling giants. Jolla, whose CEO spoke with us nearly a year ago about the company’s efforts, has unveiled its first smartphone. Named simply “Jolla,” the handset will feature a 4.5-inch HD display, a dual-core processor, 4G LTE, 16GB of internal storage, microSD support, an 8-megapixel camera, Android app support and the Sailfish mobile operating system. Most impressively of all, perhaps, is the price tag: just €399 before taxes and subsidies. Jolla says it hopes to begin shipping the phone by the end of 2013, and a video of the upcoming handset follows below.
Video: As BlackBerry and Microsoft battle for market share, a new contender emerges
Published May 20th, 2013 9:30AM EDT
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Sailfish
Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
