Click to Skip Ad
Closing in...
  1. Best Electric Lawn Mower 2021
    12:58 Deals

    The best Greenworks electric lawn mower is down to an all-time low price at Amazon

  2. Wireless CarPlay Adapter
    08:41 Deals

    Finally! CarlinKit 2.0 on Amazon converts your car’s regular CarPlay to wireless Car…

  3. Best Windows 10 Laptop Deals
    10:32 Deals

    Amazon’s best Windows 10 laptop deals in August start at just $199

  4. Amazon Deals
    09:51 Deals

    Today’s best deals: Alexa in your car for $19.99, $5 smart plugs, Netgear Wi-Fi rout…

  5. LED Wyze Smart Bulb Deals
    14:12 Deals

    Wyze now makes Wyze Smart Bulbs and they’re only $9 each




‘Apple is done’ and Surface tablet is cool, according to teens

Zach Epstein
January 10th, 2013 at 9:50 AM
iPhone Surface Teen Survey

Apple’s (AAPL) staggering success over the past few years can be attributed to the combination of several key factors. Great leadership is one, great products is another. Apple’s deep pockets and monstrous marketing budget have played an equal role in the company’s success but according to a new report, Apple may be losing its grip on an important demographic.

Among teens, Apple is no longer cool. The news comes from the Buzz Marketing Group, an agency that specializes in youth marketing.

Popularity is always a double-edged sword with teenagers and according to the sentiment observed by Buzz, Apple is now too popular to be popular. Replacing iPhones and iPads as the object of teens’ desire is Microsoft’s (MSFT) Surface tablet and Galaxy smartphones from Samsung (005930).

“Teens are telling us Apple is done,” Buzz Marketing Group’s Tina Wells told Forbes. “Apple has done a great job of embracing Gen X and older [Millennials], but I don’t think they are connecting with Millennial kids. [They’re] all about Surface tablets/laptops and Galaxy.”

If the firm is indeed onto something, a negative trend in sentiment among teens could have a negative impact on Apple’s business in the short-term, but even more so in the long-term as today’s teens age and enter key buying demographics.[bgr-post-bug]

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




Popular News