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Samsung seen stripping Apple of its smartphone crown

Zach Epstein
March 25th, 2015 at 10:29 AM
iPhone Sales 2015

Uneasy lies the head that wears a crown. Apple shocked the industry in the holiday quarter when it catapulted past a declining Samsung to steal back the title of top-selling smartphone vendor in the world. The most amazing thing about the feat was obviously the fact that Apple only had two new smartphones on the market and was still able to topple Samsung, which sells dozens of phone models.

Here in 2015, however, it looks like the new Galaxy S6 and Galaxy S6 edge are ready to help tip the scale back in Samsung’s favor.

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Samsung is riding high with the Galaxy S6 and Galaxy S6 edge set to launch in the coming weeks. Now, some more potential good news for the company: Samsung smartphones are expected to outsell Apple’s iPhone lineup once again in 2015, meaning Apple’s time back atop the smartphone will indeed likely be short-lived.

Interestingly, however, the margin by which Samsung is seen outselling Apple is far narrower in 2015 than it was in 2014, according to estimates.

Digitimes is often hit or miss when it comes to rumors, but the site does have solid supply chain sources that come through in a big way on occasion. Now, the site’s research arm has spoken to those sources and emerged with sales projections for 2015.

According to the site, Apple is expected to sell 230 million iPhones in 2015. That figure is up significantly from the 193 million iPhones it sold in 2014.

Spoiling Apple’s fun is Samsung, which is seen maintaining its lead this year. The company is expected to ship 330 million smartphones in 2015, which would be a narrow increase from the estimated 317 million it sold into channels in 2014, but enough to keep Apple in the No. 2 spot globally.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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