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‘iPhone nano’ could increase Apple’s smartphone revenue by 250%, analyst claims

Updated Dec 19th, 2018 7:03PM EST

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The recent resurgence of “iPhone nano” rumors has Wall Street analysts working overtime. They already love Apple, which has basically been printing money lately, and rumors of Cupertino cooking up a smaller, cheaper iPhone could certainly send Apple’s mobile profits even further skyward. In fact, one analyst thinks a cheap version of Apple’s iOS-powered smartphone could expand its addressable market by a whopping 600%, therefore potentially giving iPhone profits a 250% boost. Bernstein Research analyst Toni Sacconaghi thinks Apple needs either needs a cheaper iPhone or more carrier agreements in order to increase its smartphone market share — a notion that borders on the obvious. The former option, a cheaper iPhone, could be achieved by building a smaller phone with a smaller display panel. But Sacconaghi loses us entirely when he pitches another possibility that Apple might address new customers by offering an iPhone that doesn’t require a data plan. Apple has more muscle than any other cell phone maker right now, no doubt, but carriers would never sell an iPhone that didn’t help them reel in the dough on precious data plans.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.