Tim Cook’s eyes might turn into big fat dollar signs once he sees new survey data published by Raymond James analyst Tavis McCourt. Per Barron’s, a new Raymond James survey conducted with the help of Surveymonkey has found that one-third of American iPhone owners would be willing to pay an extra $100 for an iPhone 6 if it had a bigger display than the iPhone 5s. This means that fully 33% of U.S. iPhone owners might be willing to pay $300 with a two-year contract to get an iPhone 6 if it has a display of between 4.7 inches and 5.5 inches. And considering that Raymond James’ latest survey found that 52.3% of all American smartphone owners use the iPhone, it looks like Apple could make a huge chunk of cash if it decided to make customers fork over more money for a bigger device.
Survey: 33% of iPhone owners would shell out $300 on contract for a bigger iPhone 6
Published Mar 26th, 2014 3:39PM EDT
If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.
Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
