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Going crazy for Apple’s iPhone 6

Updated 4 years ago
iPhone 6 Lines

Thursday is just getting started here in the United States, but the day is coming to a close Down Under, where anxious Apple fans have already begun to line up to be among the first in the world to purchase Apple’s next-generation iPhone 6 and iPhone 6 Plus.

DON’T MISS: iPhone 6 vs. iPhone 6 Plus: How to decide which new iPhone is right for you

In an earlier account of what it was like to preorder the iPhone 6 from Apple’s website late last week, we briefly touched on an important topic. For the most enthusiastic of Apple’s fan base, waking up in the middle of the night and fighting through website crashes to preorder a new iPhone is a huge pain, but it’s also part of a shared experience that no other brand loyalists share.

The same can be said of lining up to purchase a new iPhone on launch day.

For Apple fans, new iPhone launches are very exciting. Each and every year, iOS device users race to their local Apple Store and line up as early as they can. They joke, laugh, and even grow impatient while waiting in line, but they do it together. This creates a bond and amplifies the experience, making loyalties even stronger.

Waiting in line for hours on end also increases the sense of satisfaction experienced once people finally get their hands on that shiny new iPhone.

No other device users can say they have shared a similar experience. Not even people who use Samsung smartphones, even though Samsung ships more than twice as many phones as any other company.

To most of us, the thought of waiting in line overnight just to buy a new cell phone seems insane. Maybe it is. But to the millions of people who do choose to line up each year, the chaos only draws them closer to each other and binds them more firmly to the Apple ecosystem.

As lines outside Apple Stores in the United States begin to form and extend on Thursday, here is a pair of photos posted by MacRumors of crazy iPhone 6 lines that have already formed in Australia.

(Image source: @beth_blanchard)

(image source: @rodgerrodger)

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.