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New report shows iPhone 5s outselling 5c by a huge margin

iPhone 5s Sales

Apple announced earlier this week that it sold an astounding 9 million new iPhone 5s and iPhone 5c handsets through the devices’ debut weekend, and analysts have been trying to figure out the sales mix ever since. Early indications certainly suggested that the flagship iPhone 5s was the more popular of the two devices among early adopters, and now a new study conducted by Localytics suggests that the 5s is outselling the plastic 5c by a big margin.

Localytics analyzed data from more than 20 million unique iPhone handsets being used in the U.S. between September 20th and September 26th. The analytics firm found that early on in the week, the number of iPhone 5s handsets that appeared on its network was outpacing iPhone 5c handsets by a ratio of about 3.4 to 1. By Thursday that ratio had evened out a bit to 2.9 to 1, but that’s still fairly big gap in favor of the 5s.

The firm also analyzed new iPhone usage in 12 of the largest cities in the U.S. and found that iPhone 5s and iPhone 5c made up the largest percentage of total iPhones in New York, Los Angeles and San Francisco. And as expected, AT&T and Verizon Wireless carry the bulk of new iPhone models being used in the U.S., with Sprint and T-Mobile splitting up the crumbs.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.