Earlier this week, Apple unveiled a commercial highlighting the plastic exterior on the iPhone 5c. On Wednesday, shortly after iOS 7 became available to the public, Apple followed up with a commercial focusing on 5c’s software. The ad is titled “Designed Together” and its purpose is to show a seamless connection between the iPhone 5c and the colorful new operating system. Interest in the cheaper of the two upcoming iPhone models is reportedly lower than Apple might have anticipated, which might explain the increased focus on the 5c in the days leading up to launch on Friday. Check out the video below and decide for yourself.
Video: New iPhone 5c ad shows off iOS 7 features
Published Sep 18th, 2013 4:05PM EDT
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Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.
