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iOS share falls in November as Android enjoys biggest gain of 2013

Updated Dec 19th, 2018 8:44PM EST
iOS Android Market Share

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The launches of Apple’s new iPad Air and Retina iPad mini weren’t enough to stop Android from making huge gains in November as the platform’s global share spiked while iOS’s share slid. Net Applications issued its updated market share data for the month of November on Sunday, though its figures can be better described as “usage share” since they measure market share by monitoring traffic across the firm’s various networks. According to the company’s data, sales momentum of Apple’s recent iPhone 5s and 5c launches has evaporated and the debuts of its new iPad Air and iPad mini with Retina display did nothing to pick up the slack. As a whole, Net Applications found that iOS’s usage share slid slightly to 55.17% in November from 55.39% in October. Meanwhile, Android built on earlier momentum to post its largest monthly gain of 2013, jumping to 33.89% in November from 30.58% in October. BlackBerry’s share slid from 2.55% in October to 1.65% in November and Microsoft’s Windows Phone platform still doesn’t have enough usage to escape the “other” category.

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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.