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Hype continues to build around Creative’s Zii announcement

Updated Dec 19th, 2018 6:11PM EST

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Wow. Creative looks to be building up to what will either be the most exciting announcement of CES, or yet another let down from the world of portable players. According to a new email sent from Creative to those who signed up for updates on the Zii website, something massive is brewing at Creative that has over 10 years of work, 10,000 man-years and over one billion dollars behind it. That’s a pretty impressive investment, Creative. Here’s the email:

Zii is StemCell Computing

Thank you and congratulations on the early registration.
You are now part of a privileged group that will witness the life changing event of 2009. You will be invited to join a new movement that will experience revolutionary breakthroughs.

Everything you know is about to change.

Drawing our inspiration from the intelligence of Mother Nature – who through over a billion years of evolution has designed the basic building block of life: the stem cell – we have created a stem cell-like silicon that is able to grow and multiply into different solutions and ecosystems.

With an investment that spans over 10 years, over a billion dollars and over 10,000 man-years, the world is poised to experience a breakthrough that will better lives beyond our imagination.

Even in the midst of these turbulent times, you will discover incredible recession-friendly business opportunities that enable you to thrive and prosper.

To find out more about Zii and how it can change your life, visit our booth (booth #30651) at CES 2009, or go to from 8 January 2009 for updates.

We’re not sure what else Creative could say to hype this one up short of claiming the Zii cures the common cold and rubs your feet after a long day at the office. Rest assured we’ll be paying close attention to Creative’s CES announcement and if it turns out to be a big bucket of flop, well, at least Creative’s PR firm did its job.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.