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HTC might give its new flagship phone the worst name ever

HTC The All New One

One of the last remaining mysteries surrounding HTC’s sweet-looking new flagship smartphone is what HTC would call the new device, which has long been codenamed the HTC M8. @evleaks, who earlier on Tuesday brought us our best leaked picture of the new HTC phone yet, now informs us that HTC’s sequel to the HTC One will be called… The All New One. This move is somewhat reminiscent of Apple’s decision to label its third-generation iPad as “The New iPad,” although I should note that Apple has wisely never again used this as a name for one of its products — the iPhone 5s wasn’t just called The New iPhone, for instance.

Even so, there’s something about The All New One that seems even worse, mostly because it seems to have an Abbott and Costello type quality to it.

“Hey, nice phone, which one is it?”

“It’s The All New One.”

“Yeah I can see that it’s a new phone, but what’s it called?”

“The All New One.”

As someone who has long been a fan of HTC’s gorgeous hardware but who has also heavily criticized some of HTC’s marketing decisions, I can only hope that this new name is a trial balloon and that the device will actually be called something less insane.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.