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The trolling continues: HTC rips off an Apple commercial to advertise its iPhone ripoff

HTC has seemingly gone to a dark place as it looks to reverse what has now become a years-long downward sales trend. Ahead of the launch of its latest smartphone, the HTC One A9, a series of leaks made it appear as though the phone would be the most shameless iPhone copy the world had ever seen. Then HTC officially unveiled the phone and the leaks were confirmed: the HTC One A9 indeed turned out to be an iPhone copy so shameless that it would even make Samsung blush.

An executive at HTC went on record to deny that the A9 is an iPhone copy, but we all know the truth. And now, building on my theory that HTC is actually just trolling us all, the company has copied an iconic Apple commercial to advertise its iPhone copy.

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https://twitter.com/zacharye/status/656821130741829632

As pointed out by 9to5Mac, HTC has released a new 90-second video to advertise its HTC One A9. Let’s all take a look:

In the context of HTC’s recent ad campaigns, this is one of the company’s strongest spots in a long time, no? It positions HTC as a breath of fresh air in a world of conformity and monotony. But… it looks a bit familiar, right? Ahh yes, that’s it — it’s a ripoff of Apple’s iconic 1984 commercial.

Companies play off of each other’s ads all the time, but in this case it might have been a bit more impactful if the phone HTC was advertising as a breath of fresh air wasn’t a blatant copy of Apple’s iPhone 6 and iPhone 6s.

We can’t wait to see where HTC takes things next.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.