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The trolling continues: HTC rips off an Apple commercial to advertise its iPhone ripoff

HTC has seemingly gone to a dark place as it looks to reverse what has now become a years-long downward sales trend. Ahead of the launch of its latest smartphone, the HTC One A9, a series of leaks made it appear as though the phone would be the most shameless iPhone copy the world had ever seen. Then HTC officially unveiled the phone and the leaks were confirmed: the HTC One A9 indeed turned out to be an iPhone copy so shameless that it would even make Samsung blush.

An executive at HTC went on record to deny that the A9 is an iPhone copy, but we all know the truth. And now, building on my theory that HTC is actually just trolling us all, the company has copied an iconic Apple commercial to advertise its iPhone copy.

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As pointed out by 9to5Mac, HTC has released a new 90-second video to advertise its HTC One A9. Let’s all take a look:

In the context of HTC’s recent ad campaigns, this is one of the company’s strongest spots in a long time, no? It positions HTC as a breath of fresh air in a world of conformity and monotony. But… it looks a bit familiar, right? Ahh yes, that’s it — it’s a ripoff of Apple’s iconic 1984 commercial.

Companies play off of each other’s ads all the time, but in this case it might have been a bit more impactful if the phone HTC was advertising as a breath of fresh air wasn’t a blatant copy of Apple’s iPhone 6 and iPhone 6s.

We can’t wait to see where HTC takes things next.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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