We’re live at HTC’s (2498) press conference , which is set to get started in just a few minutes. What will HTC announce? Will it be the rumored Droid Incredible X ‘phablet’ with a 5-inch 1080p resolution display? The Windows Phone 8-powered HTC 8X? Or perhaps the HTC One X+ with Android 4.1 Jelly Bean? Rumors suggest HTC has some Windows Phone news in store and whatever the company announces, the big question on everyone’s mind is: Will it be enough to keep Apple’s (AAPL) iPhone 5 and Samsung’s (005930) Galaxy smartphones from stealing the holiday season? Hit the break for our live coverage of HTC’s press conference, which is scheduled to start at 11:00 a.m. EDT, 8:00 a.m. PDT.

UPDATE: Be sure to check out our hands-on look at the Windows Phone 8X and Windows Phone 8S!

11:43AM:And that’s a wrap everyone. Thanks for reading today’s BGR liveblog of the HTC 8X and 8S.

11:42AM:8X and 8S will be available in November on 150+ carriers in 50+ countries. In the U.S. on AT&T, T-Mobile and Verizon.

11:41AM:Does that mean that Nokia is getting short-changed?

11:41AM:Mackenzie: Microsoft and HTC will position the 8X and 8S as THE SIGNATURE Windows Phones to buy.

11:40AM:Jason Mackenzie, president of HTC is out on stage now.

11:40AM:Croyle: These phones are the true heroes that Windows Phone has been waiting for.

11:38AM:Beats Audio is coming to Windows Phone for the first time ever. A dedicated amplifier pumps more power to the headphones for higher treble, deeper bass, and more clarity. Sounds great!

11:38AM:The front camera is also an ultra-wide 88-degree lens, so it can capture you and all of your friends. The best front camera on a phone ever, apparently.

11:37AM:Croyle is now talking about how awesome the camera is on the 8X – f/2.0 aperture. The camera reduces noise, enhances color accuracy. The front camera is also 2.1-megapixel camera that does 1080p HD video with f/2.0 lens.

11:36AM:Croyle says that once you hold the 8X and 8S, you’ll instantly feel like you’ve never held a phone like them before…

11:34AM:The front glass is curved and made from Gorilla Glass.

11:34AM:Croyle is not joking. There are a lot of color combinations for both of these phones.

11:33AM:Croyle: Color has always been an integral part of Windows Phone. We envisioned bringing alive [the phones] with color. We’re really proud of the details that went into the phones.

11:31AM:There are 245 micro-drilled speaker holes on the 8X.

11:31AM:Croyle: The 8X and 8S has a unibody construction. The camera and buttons are all flush with the body.

11:30AM:Croyle: The components are stacked like a pyramid.

11:30AM:Croyle: The phone is a simple and pure embodiment of Windows Phone 8’s tiles.

11:29AM:Croyle: “We want to create a symbiotic philosophy between the virtual and physical.”

11:28AM:Croyle is saying phones have become bland and heavy and that HTC wanted to build a device that stood out in the market.

11:28AM:Croyle: The visual design of Windows Phone 8 is modern and unmistakably fresh. This is why I love Windows Phone.

11:27AM:Scott Croyle, VP of design at HTC is on stage now.

11:27AM:Chou is talking up the lovely array of colors the 8X and 8S is coming out in.

11:26AM:Chou says that the 8X and 8S have power. “It’s what you expect from HTC.”

11:26AM:Ballmer is off the stage and Chou is back on.

11:25AM:Ballmer: This is the year of Windows 8 PCs and Windows Phone.

11:25AM:Ballmer just said that the name Windows Phone 8X and 8S are not confusing names at all…We’ll see about that…

11:23AM:Ballmer: 8S has iconic design: smooth, rounded, killer cameras.

11:23AM:Ballmer: The experience on WP8 is unlike any other. HTC built this hardware from the ground up to showcase Windows Phone software.

11:23AM:Chou: These are the first phones designed from inside out to put people first. Everything is in perfect harmony.

11:22AM:It looks like there are two devices: Windows Phone 8X and 8S.

11:21AM:Video is playing now of HTC’s new Windows Phone 8-powered HTC 8X.

11:20AM:Ballmer: What we are revealing today is HTC and Microsoft’s biggest endeavor yet.

11:20AM:Ballmer: Right at your fingertips are the people and things that really matter in your life. The phones that Microsoft and HTC are revealing today are really beautiful, beautiful.

11:19AM:Ballmer: Windows Phone 8 is the most personal experience created ever for a phone.

11:18AM:Microsoft CEO Steve Ballmer just arrived on stage!

11:18AM:Chou: We have to take a completely fresh approach. We need a breakthrough. We need an iconic phone.

11:17AM:Chou says he spoke with Microsoft CEO Steve Ballmer on how to make something different for WP8.

11:17AM:Chou says Windows Phone 8 puts what’s important infront of you — front and center.

11:16AM:“The UI is just so simple and fluid.”

11:16AM:HTC says it has more experience making Windows Phone than anyone and has sold more Windows Phones than anyone. “When people try Windows Phone 8 phones for the first time, it just clicks.”

11:15AM:“You will see what happens when beautiful software inspires beautiful hardware.”

11:15AM:“Today you’re going to see how HTC and Microsoft will bring all new experiences.”

11:14AM:“The power of mobile continues to amaze me.”

11:13AM:We’re seated and the CEO of HTC Peter Chou is kicking the event off!

Raymond Wong is a technology reporter with a passion for cutting-edge gadgets and clean design. He first realized his love for technology when he burned through so many AA batteries on the original Game Boy that scraping battery acid off it became the norm.